Appointed Ventura County College Board Member Bernardo Perez was in trouble.  He was a Democrat running for his first term in a district where about 13% of the likely voters were Latino and 31% of the likely voters were Democrats against a candidate backed by the local Republican Party and Republican elected officials.  To compound the problem Perez was running for a “down ballot” office in the November 2012 Presidential election. 

We used the Perez campaign’s limited resources to reach out to voters using unique direct mail techniques that helped Perez to break through the plethora of direct mail received by voters resulting in a 13% victory margin for Perez.